---
title: "How to create product Brands"
source: https://support.reytheme.com/kb/how-to-create-product-brands/
topic: "WooCommerce"
description: "Rey's Brands module taxonomy relies on WooCommerce's Attributes ."
updated: 2026-08-10
---

# How to create product Brands

Rey's Brands module taxonomy relies on **WooCommerce's *Attributes***. Before starting, please make sure to access the backend, Rey Theme > Module Manager and make sure the Brands module is enabled.

### How to set it up?

Please follow the steps below to set it up:

1. Access *Products > Attributes* and create a new ***Attribute*** which will be used for the brands/manufacturers .

Make sure to tick the "Enable Archives" option to make the brands publicly accessible such as *mystore.com/brands/my_brand/* and list its products.

![](https://support.reytheme.com/wp-content/uploads/2026/08/brands-screen-1024x442.png)

2. Open *Settings › WooCommerce › Features › Brands* and make sure you choose the attribute you just created.

![](https://support.reytheme.com/wp-content/uploads/2026/08/brands-settings-975x1024.png)

3. Inside this newly Brands attribute add as many brands (item/terms) as you want.

![](https://support.reytheme.com/wp-content/uploads/2026/08/brands-terms-1024x491.png)

4. To relate brands with products, edit or create new products and locate the Product Data box and click on Attributes. Here you can choose from the select list the Brand attribute.

If you want the brand to be shown in the "Specifications" block in the product page, you can check the "Visible on the product page" checkbox.

![](https://support.reytheme.com/wp-content/uploads/2019/08/Screenshot-2025-08-23-at-12.40.08-1024x350.png)

---

### How to make Brands attribute as public archive

For example you want to have public archives for the Brands (like product categories), with an url with the structure like domain.com/brand/quisuito/ , you can access the Brand attribute and edit it, and make sure to check the *Enable Archives* checkbox option eg: [screenshot](https://support.reytheme.com/wp-content/uploads/2026/08/brands-screen-scaled.png) .

---

### How to modify a Brand page's Cover or built a custom template with Elementor

Here's a short video recording [recording](https://support.reytheme.com/wp-content/uploads/2026/08/Screen-Capture-on-2023-07-22-at-13-01-12.mp4) .

Basically make sure the Brands attribute is set as a product archive. This makes them publicly accessible.

You can access *Settings › Page Cover › Shop* to set any cover global section you want for the Brands pages ex: [screenshot](https://support.reytheme.com/wp-content/uploads/2026/08/brands-cover.png) .

Inside a page cover global section you can also use an Image widget and dynamically pick the "rey_brand_image" ACF field, which will pull the Brand image path (set for each brand ex: [screenshot](https://support.reytheme.com/wp-content/uploads/2026/08/Markup-2023-07-22-at-13.12.24-scaled.png) ) .

In case you want to fully edit the Brands pages template, please visit the backend Rey theme > Custom Templates, create a new template and make sure to point the conditions toward the Brand attribute ex: [screenshot](https://support.reytheme.com/wp-content/uploads/2026/08/Markup-2023-07-22-at-13.10.10-scaled.png) . You can then edit with Elementor and insert the widgets ex: [screenshot](https://support.reytheme.com/wp-content/uploads/2026/08/Markup-2023-07-22-at-13.14.00-scaled.png) .

---

### How to modify the brand attribute taxonomy?

Access *Settings › WooCommerce › Features › Brands* and pick another **Brand Attribute** (eg: [screenshot](https://support.reytheme.com/wp-content/uploads/2026/08/brands-settings.png) ).

---

### How to create a Brands page with alphabetic menu

You will need to create a page and edit with Elementor. Search for "**WooCommerce Attributes**" element from Rey, and use it in the page.

In the element's settings, select Brands as attribute and the Layout as Alphabetic List. Quick video here [recording](https://support.reytheme.com/wp-content/uploads/2026/08/Screen-Capture-on-2020-10-27-at-23-50-50.mov) .

![](https://support.reytheme.com/wp-content/uploads/2026/08/brands-alphabetic-list-1024x491.png)

*Overview of all brands, with Alphabetic menu.*

### How to use WooCommerce's Brands module?

Starting with WooCommerce v9.6, a built-in Brands module was introduced. To avoid conflicts it's disabled by Rey.

If you want to enable it, simply disable Rey's Brands module (in Module manager).

Or an alternative is to add this line: `define('REY_USE_WC_BRANDS', true);` into wp-config.php (somewhere next to the WP_DEBUG constant).