How to create product brands

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Access your website’s backend area and go to Products > Attributes .

1. Create a new attribute, called however you want to call it, but make sure the Slug is named “brand” . If you want to name it otherwise, please read at the end of the article.

2. Add as many brands (item/terms) as you want.

3. Create new product and fill all the contents, and look for the Product data box.

In this box, click on Attributes. Here choose from the select list the Brand attribute.

Click on the newly created Brand attribute to expand it, and in the Values field, select the brand you want.

If you want the brand to be shown in the “Specifications” block in the product page, you can check the “Visible on the product page” checkbox.

How to make Brands attribute as public archive

For example you want to have public archives for the Brands (like product categories), with an url with the structure like , you can access the Brand attribute and edit it, and make sure to check the Enable Archives checkbox option eg:

Markup 2020-10-27 at 00.13.04.png

How to modify the brand attribute taxonomy slug?

If you want to name the brand slug differently, please add this code in your child theme’s functions.php:

add_filter( 'reycore/woocommerce/brand_attribute', function(){
    return 'brand_slug_name';

How to create a Brands page with alphabetic menu

You will need to create a page and edit with Elementor. Search for “WooCommerce Attributes” element from Rey, and use it in the page.

In the element’s settings, select Brands as attribute and the Layout as Alphabetic List. Quick video here .

Markup 2020-10-27 at 23.54.02.png
Overview of all brands, with Alphabetic menu.
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2 Replies to “How to create product brands”

  1. Rodrigo

    Hi, i created alphabetic menu in elementor for the brands in my ecommerce but when i clicked any brand, it doesn’t apply any filter, any brand redirects to the store page and shows all the products of the page, how can do to apply brand filters when i click over the brand i want to filter by?

    1. Marius H[ Post Author ]

      Hi Rodrigo,

      Have you tried making the Brands as public archive eg: ?


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